Marketing Measurement & Insights Analyst
Type: Full Time
Location: On Site - San Antonio, TX 78215
Salary:

Job Summary:
Join our data-driven marketing team as a Marketing Measurement & Insights Analyst, where you will transform enterprise and marketing data into actionable insights to drive membership growth, deepen relationships, and enhance mission impact.

Key Responsibilities:

• Analyze and visualize multi-channel campaign performance using SQL, Power BI, and Excel.
• Build and maintain marketing measurement frameworks, focusing on attribution modeling and ROI optimization.
• Implement advanced analytics solutions like multi-touch attribution and predictive modeling.
• Collaborate with cross-functional teams to provide actionable insights for personalized member experiences.

Required Skills & Experience:

• Proficiency in SQL, Google Analytics, Google Tag Manager, and visualization tools (e.g., Power BI).
• Experience with digital analytics platforms, campaign tracking, and reporting tools.
• Strong analytical and problem-solving abilities with excellent communication skills.
• Proven track record of delivering actionable insights from complex datasets.

Preferred:

• Background in financial services analytics, marketing mix modeling, or machine learning concepts.

Education:

• Bachelor’s degree with 2 years of relevant experience, or High School Diploma with 5 years of experience.